Apple unveiled its latest iPhone 17 Series later this week, where the latest lineup includes four models — iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the ultra-slim iPhone Air, which replaces last year’s Plus model.
The new iPhone Models are available for pre-order for all the global audience from September 12, 2025, so that the Apple Enthusiasts are able to make their valuable purchases in the upcoming Flipkart Big Billion Days and the Amazon Great Indian Festival Sales of 2025.
When do iPhone 17 pre-bookings begin?
Pre-orders for the iPhone 17 will open today at 5:30 PM in India, 8 AM ET, and 5 AM PT. Customers around the world can book the iPhone 17, 17 Pro, 17 Pro Max, and the new iPhone Air through Apple’s official website or the Apple Store app.
Indian customers can also pre-order the new iPhone 17 models through trusted retailers like Reliance Digital, Vijay Sales, and Croma, as these partners have started listing the devices along with special deals and perks. In addition, online giants Amazon and Flipkart have dedicated pages for the iPhone 17 series, which signals that pre-orders may open soon on both platforms as well.
iPhone 17 series and iPhone Air: Price and other pre-order details
| Model | Storage | Price (India) | Price (US) | Sale date |
| iPhone 17 | 256GB | Rs 82,900 | $799 | September 19 |
| 512GB | Rs 1,02,900 | $999 | September 19 | |
| iPhone Air | 256GB | Rs 1,19,900 | $999 | September 19 |
| 512GB | Rs 1,39,900 | $1,199 | September 19 | |
| 1TB | Rs 1,59,900 | $1,399 | September 19 | |
| iPhone 17 Pro | 256GB | Rs 1,34,900 | $1,099 | September 19 |
| 512GB | Rs 1,54,900 | $1,299 | September 19 | |
| 1TB | Rs 1,74,900 | $1,499 | September 19 | |
| iPhone 17 Pro Max | 256GB | Rs 1,49,900 | $1,199 | September 19 |
| 512GB | Rs 1,69,900 | $1,399 | September 19 | |
| 1TB | Rs 1,89,900 | $1,599 | September 19 | |
| 2TB | Rs 2,29,900 | September 19 |
iPhone 17 Color Options
Apple keeps things simple yet stylish with five modern colors for the standard iPhone 17: Black, White, Mist Blue, Sage, and Lavender. Designed with a soft pastel approach and a slight reduction in overall saturation, these choices offer a balanced look that’s both sophisticated and understated. Mist Blue brings in a subtle coolness, while Sage and Lavender add unique freshness to daily style—ideal for users who want their tech to quietly complement their lifestyle.
iPhone 17 Pro and Pro Max Colors
Moving up the range, the iPhone 17 Pro and Pro Max make a statement with three premium finishes: Silver, Deep Blue, and Cosmic Orange. This year, Apple drops the usual black and space grey, steering attention toward vibrant, eye-catching hues. Cosmic Orange is a bold new introduction, setting an energetic tone and breaking tradition in the Pro lineup; Deep Blue feels rich and luxurious, and Silver brings classic refinement that’s always in demand.
iPhone 17 Air Colors
The all-new iPhone Air, featuring a super-thin design, comes in four elegant shades: Space Black, Cloud White, Light Gold, and Sky Blue. Each color feels premium and airy, perfectly complementing the phone’s sleek silhouette. Light Gold and Sky Blue help the device stand out—ideal for those who want both style and subtlety, while Space Black and Cloud White retain timeless appeal.
Color Trends and Customer Appeal
This year’s palette marks a shift from titanium-inspired, muted shades to more playful and expressive colors, signaling Apple’s response to customers’ desire for customization and personal flair. The expanded color options across all models allow buyers to match their tech to their personality—whether opting for on-trend Cosmic Orange or subtle Mist Blue.
From classic blacks and whites to pastel greens and vibrant oranges, the iPhone 17 series lets users turn a cutting-edge device into a personal style statement.
How to pre-order iPhone 17 series?
Interested buyers in India can conveniently pre-book their favorite iPhone 17 model through the official Apple India Store, as well as popular online platforms like Flipkart, Amazon India, and Reliance Digital. These trusted retailers often provide attractive bank offers, cashback deals, and exchange offers, making it easier to get the latest iPhone 17 series at the best price.
Apart from Amazon India, top e-commerce platforms like Flipkart, Reliance Digital, Croma, and Vijay Sales have all listed the iPhone 17 series as “coming soon,” making it easier than ever to pre-book your favorite model.
To pre-order the iPhone 17, simply follow these easy steps:
- Visit the Apple India website or your preferred platform such as Flipkart, Amazon India, Reliance Digital, Croma, or Vijay Sales.
- Choose your desired iPhone 17 model: iPhone 17, iPhone 17 Air, iPhone 17 Pro, or iPhone 17 Pro Max.
- Select your preferred storage capacity and color option.
- Add the device to your cart and proceed to checkout.
- Complete the payment securely via UPI, credit/debit card, or EMI options.
- Once your order is confirmed, you will receive a confirmation email with delivery details.
These platforms also offer attractive bank deals, cashback offers, and exchange options, helping you get the newest iPhone 17 series at the best value. Don’t miss out—secure your iPhone 17 early for delivery starting September 19, 2025.
